Innovation Radar for Disruptive Technology Insertion: The Case of Autonomous Vehicles in Brazil and France

This paper seeks to map and discuss the innovation context of Brazil and France, using, for this, the Innovation Radar’s framework. Fundamentally, it seeks to address the gap between the development of AVs, the differences between two national contexts, and the lack of specific knowledge about how to manage disruptive innovation in countries. The adopted research design was based on a qualitative approach and characterized as exploratory-descriptive. As for the research development, the case study (Brazil and France) was used as method to investigate a current phenomenon inserted in its natural context, using, for this, questionnaires as a data source (Yin, 2015). The results obtained in Brazil and in France were crossed with official data and statistics as a way to corroborate the use of the Innovation Radar.France has better metrics in all the dimensions when comparing to Brazil. This is not a surprising outcome, being corroborated by studies and reports that seek to map the macroeconomic, political, and social conditions of these countries. On the other hand, we must ponder the Brazilian importance and influence when it comes to the international automotive scenario: the country auto market stands out on the world stage and can be considered as the gateway of Latin America given that, currently, Brazil is the fifth largest auto industry consumer market in the world, also accounting for more than half of the vehicles sold in Latin America.