The impact of network externalities on acceptance and use of an app of peer-to-peer platform: a study with Uber users
In recent years, sharing business models have emerged based on the use of technology. Thus, this study used the constructs of UTAUT2 and Network Externalities, in order to analyze how the network externality moderates the acceptance of an app used in peer-to-peer platform. A survey was conducted with 243 Uber users and data were analyzed …